Key Issues in Mobile Messaging: A Paper by Osterman Research
This white paper discusses key trends in the mobile messaging space and the variety of challenges that organizations must satisfy for their growing base of mobile messaging users. This paper also identifies the significant benefits connected with working with USA.NET for a full messaging solution that includes both email hosting and mobile messaging hosting. With this combination, the IT staff and overall budget can now be focused on core components of the business.
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ABSTRACT
Mobile messaging presents a variety of difficult challenges for corporate IT management:
- Mobile messaging use in the workplace is growing rapidly - Osterman Research forecasts that the base of employer-supplied mobile devices will grow from one in seven employees in mid-2007 to nearly one in three employees by mid-2009 as mobile messaging expands from a focus on executives and traveling employees to the overall population of employees.
- Organizations support many different mobile platforms, including BlackBerry (supported by 94% of organizations that today support mobile messaging), Windows Mobile (70%), PalmOS (52%) and Symbian-based devices (9%).
- A growing number of users employ mobile devices while at work, not just while on the road or otherwise away from the office. Osterman Research found in a mid-2007 survey that today, 36% of mobile users employ that while at their place of work - this figure is expected to increase to 47% by 2009.
- Mobile users are using a growing number of applications in addition to email. For example, 25% of organizations today are interested or very interested in the use of mobile instant messaging - that figure will increase to 38% by mid-2008.
- Mobile users tend to be higher profile and more demanding than the average email user.
These issues make mobile messaging management difficult, largely because organizations must add mobile capabilities to the already difficult tasks associated with managing conventional messaging systems, not to mention other applications.
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